Creative copywriter with over 10 years of experience crafting compelling campaigns and brand narratives. Skilled in storytelling, content strategy, and adapting brand voices across industries. I have collaborated with renowned brands like Kibon, Ben&Jerry's, Honda, Hilton Hotels, Cofap, Polpanorte, and Zorba. Passionate about creating copy that informs, entertains, and drives engagement.
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Sou redator publicitário com mais de 10 anos de experiência na criação de campanhas criativas e narrativas de marca envolventes. Tenho domínio em storytelling, estratégia de conteúdo e adaptação de tom de voz para diferentes segmentos. Já colaborei com marcas renomadas como Kibon, Ben&Jerry’s, Honda, Hotéis Hilton, Cofap, Polpanorte e Zorba. Sou apaixonado por criar textos que informam, entretêm, engajam e, acima de tudo, geram resultados reais para as marcas.
My name is Eduardo, I’m from Florianópolis, Brazil, and I enjoy working from home alongside my cats.
With over ten years of experience in the advertising and content industry, I’ve developed a strong skill set in persuasive copywriting, creative storytelling, and building meaningful brand connections. I’ve had the chance to collaborate with leading brands such as Kibon (Good Humor/Wall’s), Ben & Jerry’s, Honda, Hilton Hotels, Cofap, Polpanorte, NUK, and Zorba. These experiences have taught me how to adapt my voice to different audiences, industries, and market needs while staying true to each brand’s essence.
For example, while working with Kibon and Ben & Jerry’s, I developed campaigns that highlighted not just their products but also their playful and purpose-driven personalities. Already with Tecnotri, I had to develop complex sales funnel strategies designed to speak directly to businesses, aligning technical content with decision-making processes typical of B2B journeys. I’m passionate about the power of words to shape how people connect with brands. Whether it’s a catchy tagline, a social media concept, or a long-form storytelling piece, my goal is always to create content that resonates, engages, and delivers impact.
I have solid experience working with both DTC and B2B brands, creating content that speaks to different audiences, sales cycles, and strategic goals. I’ve worked on inbound marketing strategies, developed compelling copy for conversion, and applied SEO techniques to blog content that improved organic performance and lead generation. This blend of creativity and strategy helps me deliver content that not only connects but also performs.
I’d love to contribute my experience and passion to your team. If you’d like to connect, I’m just a message away.
Ilustração feita por Marcos de Lima