Purificatta launched a new product: the Bubble Maker, a home water carbonator. Our challenge was to create a comprehensive digital campaign not only to highlight the product’s benefits but also to educate consumers on how it works, since it’s not yet a common appliance in most households.
To address this, we developed a landing page with two clear paths: one directing users to purchase the product directly, in a PDP page, and another offering a downloadable guide that explains in greater detail how the product works. In addition, we implemented an email marketing strategy targeting users who downloaded the guide, created organic content for social media, and ran paid media campaigns across Instagram, Facebook, Google, and YouTube.
I also developed a brand voice that is both friendly and educational, along with the slogan “Add some fizz to your life” - a playful phrase that might resonates best in Portuguese due to its wordplay. Here's some of the assets we created.
Landing Page
Email Marketing
Social Media First Look
Copywriter: Eduardo Victor Souza
Art Direction: Thyago Zeverino
Agency: Loopa Comunicação