Purificatta is a water-sharing machine designed for condominiums, providing perfect drinking water to all residents who pay a monthly fee included in their condominium expenses.
After a thorough analysis, we concluded that the brand’s website needed a complete restructuring to clearly communicate Purificatta’s positioning and drive higher conversions. As part of this process, I developed dedicated PDP (Product Detail Page) layouts within the website to better showcase the product’s features and value proposition. To achieve this, a more direct and denotative language was adopted, emphasizing the machine’s benefits and all applicable conditions.
Subsequently, a comprehensive promotional campaign was launched, featuring various assets including paid media, nurture emails, remarketing ads, and organic content for social media platforms.
Copywriter: Eduardo Victor Souza
Art Direction: Thyago Zeverino
Strategy: Karina Caramés
Agency: Loopa Comunicação