Zorba is a Brazilian underwear brand, part of the HBI Group, with a strong focus on B2C communication. Centered around the concept “Comfort Never Goes Out of Style,” we developed a brand campaign aimed at highlighting the brand’s core values, the benefits of its products, and clearly showcasing the fabric technologies behind them.
The campaign was fully digital, designed for paid media placements across Instagram, TikTok, Facebook, Google and YouTube. The primary objective was to drive website traffic through strong conversion-focused CTAs.
Agency: WP/N
Client: Zorba - HBI
Year: 2024
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Account Manager: Fernanda Arezzi
Copywriter: Eduardo Victor Souza
Art Direction: Aline Monteiro
Motion Design: Daniel Lourenço, Drausio Rangel
Art Direction Coordinator: Pedro Guilherme
Project Coordinators: Gabriel Campos, Gabriel Cruz
Client: Zorba - HBI
Year: 2024
-
Account Manager: Fernanda Arezzi
Copywriter: Eduardo Victor Souza
Art Direction: Aline Monteiro
Motion Design: Daniel Lourenço, Drausio Rangel
Art Direction Coordinator: Pedro Guilherme
Project Coordinators: Gabriel Campos, Gabriel Cruz