Zorba is one of the top underwear brands in Brazil, known for comfort, quality, and innovation. It’s part of the daily lives of millions of men, blending tradition with technology to create underwear that delivers style, practicality, and well-being.
On Instagram, the brand’s main stage, I built a content strategy inspired by fashion editorials, bringing modern and impactful shootings to put the product at the center. The idea was to let the visuals do most of the talking, with short and sharp copy that highlights the benefits of each piece.
The result? A feed that feels modern, reinforces Zorba’s positioning, and connects the audience with a world where comfort and style go hand in hand.
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Into long boxers? Zorba’s got your match. The Long Microfiber Boxer is all about comfort, support, and everyday style. The fabric stretches in all the right places, keeps things fresh, and feels super soft on the skin ❤️ Get yours today!
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Comfort is for everyone, and Zorba gets that. No labels, no rules, no sewn-on tags. Just underwear that blends style, freedom, and well-being. Find your fit and feel amazing every day ✨
#Cuecas #Comfort #Zorba
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Oops! Our model got caught in the act: enjoying soft, stylish underwear packed with skin-friendly tech. No surprise… it’s Zorba.
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Sleep deserves real comfort 😌 Zorba’s Nightshirt is 100% cotton: light, soft, and loose enough for peaceful nights. No itchy tags, just freedom to rest. Time to upgrade your drawer.
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Push harder, move freer, feel unstoppable. The Extreme Sport Boxer fuses technology and comfort: Max Fresh keeps you cool and odor-free, Seamless design eliminates distractions, and Go Tagless means zero irritation. Take your performance and comfort to the next level. Get yours today ✨
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Ever tried the Microfiber Boxer? Swipe through to see why it might be your next favorite😉
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Mission: replace those worn-out boxers 😎 Good news: up to 54% OFF all October long. Don’t wait.
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Ready to run? The Long Microfiber Boxer was designed for performance, with perfect elasticity, no thigh chafing, and guaranteed freshness. Perfect for training or everyday. Go get yours 🏃♂️✨
#Underwear #Comfort #Zorba
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Annoying tags? Not here. Go Tagless technology means total comfort and free movement. 😌🩲 Order now.
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Comfort has no gender! 😌 Zorba underwear is made for anyone who values quality, style, and freedom at every moment. Dress well from the inside out and feel the difference every day. Visit our site and discover a new level of comfort 🛒 #Underwear #Women
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Add some color under your look. Zorba’s Color Boxers come in three combos worth collecting 😉 Visit our website and get yours.
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Not sure which underwear to pick? Zorba’s Cotton Slip is the perfect choice if you’re after practicality, comfort, and style. With a custom elastic waistband, lined pouch, and Go Tagless technology that eliminates sewn-on labels, it’s irritation-free from the start.
Available in 6- and 10-piece kits, it’s the smartest way to refresh your drawer. Visit our site now and grab yours! 🛒 #Zorba #Underwear
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Zorba’s Color Boxer delivers maximum comfort, a perfect fit, and modern style for your everyday 🩲 With zero skin irritation, it’s the right choice for anyone who values freedom and quality ✨ Get yours now at Zorba’s website!
#Underwear #Comfort #Zorba
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Fresh season, fresh underwear. Spring with Zorba means soft fabrics, light touch, and plenty of style. Refresh your drawer today and shop now! 🌸
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True comfort is more than just feeling good - it’s moving freely all day 🩲 Zorba combines soft fabrics, a perfect fit, and skin-protecting technologies. Every piece is designed to deliver freedom, style, and durability, with no irritating tags and maximum breathability. Choose Zorba and experience real comfort in every detail ✨
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Customer Week: from 09/08 to 09/15, up to 31% OFF. Time to refresh your drawer without breaking the bank 💸
Agency: WP/N
Client: Zorba
Year: 2025
Client: Zorba
Year: 2025
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Account Handling: Fernanda Arezzi, Nathaly Zanichelli
Strategy: Eduardo Victor Souza
Copywriting: Eduardo Victor Souza
Art Direction: Anelize Cardoso, Thalita Lima
Motion: Daniel Lourenço
Art Direction Coordination: Pedro Guilherme
Account Handling: Fernanda Arezzi, Nathaly Zanichelli
Strategy: Eduardo Victor Souza
Copywriting: Eduardo Victor Souza
Art Direction: Anelize Cardoso, Thalita Lima
Motion: Daniel Lourenço
Art Direction Coordination: Pedro Guilherme