Polpanorte faced a big challenge: increasing brand awareness. While the brand is widely consumed in Brazil, it wasn’t very well-known among consumers. With this in mind, we developed a new visual identity for the brand’s social media channels and defined a tone of voice that resonated across Instagram, Twitter, and TikTok. In this project, I’ve selected the assets I enjoyed developing the most for Polpanorte’s Instagram.
Concept Video
Instagram Content
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Our colors and our flavors make us proud to be Brazilian 💚
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Land of vibrant colors, unique flavors, and warm people. In every corner of this country, we find reasons to love and feel proud 🫶
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The colors of Brazil fly free through the jungle. Everything in nature renews itself - and so do we. Polpanorte is #NaturalDoBrasil 💚
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It’s from the hands of our people that the best fruit pulps are prepared. It’s care, it’s love, it’s #NaturalDoBrasil 💚
Section: “Dissecting the Fruit”
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Sweet and juicy, pineapple is Brazil’s trademark fruit. Our beloved tropical fruit can be enjoyed fresh, in juices, desserts, or even savory dishes. Check out more fun facts about pineapple in the post image, and try its pulp juice 🍍💛 #Pineapple #Polpanorte
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Here’s something you probably didn’t know: blackberries prevent cell aging and are excellent for heart health. #Polpanorte is health, flavor, and knowledge! You can find blackberries in pulp form or frozen, ready to enjoy anytime, even out of season 💜
Section: “The History of Fruits”
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On the outside it’s rough and spiky, but inside it’s soft and juicy. Have you tried soursop? Watch the video to learn more about this delicious fruit. #Soursop #Polpanorte ✨💚
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Cajá: one of the most flavorful and unique fruits in the world. Not made in Brazil, but it might as well be. Watch the video and discover our passion for it!
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How do you even start talking about one of Brazil’s most iconic fruits? It’s impossible to think of açaí without mouthwatering instantly 🤤
Section: “Real Fruit”
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There’s that saying: once you know it, you know it. The taste of a mango juice stays in your heart forever
#Mango #Polpanorte 💛🥭
#Mango #Polpanorte 💛🥭
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Real tangerines are here. Frozen pulp, perfect for refreshing juice or a delicious dessert. Try it now. #Tangerine 🍊🧡
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It sounds easy, but sometimes you wonder: how much water do I add per pulp? Is it already sweetened? Should I strain it? All the answers you need to make a perfect pulp juice are in this video. #Pulp 🥭💛
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Açaí is even better when shared 🫶 Tag the friends who will enjoy a Frutuá with paçoca cream with you today! #Frutua 😋
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100% natural, refreshing, and tropical. A coconut pulp juice is all you need to make your day more refreshing and flavorful. Try it! 🥥🌴
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Today is a day to celebrate life’s richness in all its forms! 💚🐒 We recognize the vital importance of species and ecosystems for our planet. A powerful reminder that every animal and habitat plays a fundamental role in sustaining life. Let’s protect and preserve biodiversity to ensure a healthy and safe future for everyone 🌴🌏 Happy #BiodiversityDay!
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Labor Day is an occasion for all of us to acknowledge the achievements and contributions that workers make to the progress and development of our country. Enjoy the holiday, take time to rest, pursue a hobby, and savor a creamy Polpanorte açaí. Happy #LaborDay!
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How about some guava juice today? 🧃 Rich in vitamins and protein, guava is native to Brazil and helps lower blood pressure, triglycerides, and “bad” cholesterol. And of course, it’s suuuper tasty! 🤤
Enjoy guava in our pulp version: 100% natural and perfect for juices and desserts 🤌
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Tropical, refreshing, and delicious 🏝️
Cajá pulp ice cream is easy to make, and you can try this recipe at home with our help. Swipe the post, save the recipe, and then share with us how it turned out! 😛 #MakeItWithPulp
Cajá pulp ice cream is easy to make, and you can try this recipe at home with our help. Swipe the post, save the recipe, and then share with us how it turned out! 😛 #MakeItWithPulp
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100% fruit, 0% fibers. That’s our mango pulp.
Refreshing and flavorful, it’s an excellent source of vitamins A and C, as well as fiber. Perfect for any moment, just put the pulp in a blender, add 200ml of water, and enjoy your juice 🥭💛💚
Refreshing and flavorful, it’s an excellent source of vitamins A and C, as well as fiber. Perfect for any moment, just put the pulp in a blender, add 200ml of water, and enjoy your juice 🥭💛💚
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Hazelnut, paçoca, Greek yogurt, or creamy milk, which Frutuá will you choose today? The creamiest açaí in Brazil now comes in even more delicious flavors. Hurry and try all four!
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In every language, a kiss is the greatest expression of affection and love. Celebrate this day by giving a little kiss and some extra love to the one you care about most! 😉💋 #KissDay
Agency: WP/N
Client: Polpanorte
Year: 2024
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Account Handling: Fernanda Arezzi
Copywriting: Eduardo Victor Souza
Copy & Concept Coordination: Gabriel Campos, Gabriel Cruz
Art Direction: Aline Monteiro, Anelize Cardoso
Motion: Daniel Lourenço, Drausio Rangel
Art Direction Coordination: Pedro Guilherme
Client: Polpanorte
Year: 2024
-
Account Handling: Fernanda Arezzi
Copywriting: Eduardo Victor Souza
Copy & Concept Coordination: Gabriel Campos, Gabriel Cruz
Art Direction: Aline Monteiro, Anelize Cardoso
Motion: Daniel Lourenço, Drausio Rangel
Art Direction Coordination: Pedro Guilherme