Movix is a company based in Rio Grande do Sul, Brazil, that provides industrial and off-road forklifts for business logistics. As part of the content strategy, Loopa develops a variety of email marketing assets for the brand’s contact base, with the goal of driving conversions - whether to other content or directly to forklift sales. These materials are segmented by the marketing funnel stages: top, middle, and bottom, depending on the objective and the client’s needs.
I’ve selected some of the email campaigns I enjoyed writing the most for this client. Each email serves a different purpose and, in this project, they are not part of a specific nurturing flow - they are standalone assets.
Email Marketing
Objective: To direct leads to the forklift comparison page on the website.
Email Marketing
Objective: To nurture leads with a blog content and direct them to the MaxxiCargo forklift page.
Email Marketing
Objective: To direct leads to convert through the Off-Road forklifts materials.
Email Marketing
Objective: To nurture leads with blog content and direct them to the MaxxiCargo page.
Email Marketing
Objective: To direct leads to the page of the new forklift, the MaxxiCargo Turbo.
Email Marketing
Objective: To direct leads to the MaxxiCargo Turbo page.
Email Marketing
Objective: To direct leads to the Industrial MD forklift page.
Agency: Loopa Comunicação
Strategy: Karina Caramés
Copywriter: Eduardo Victor Souza
Art Direction: Thyago Zeverino e Thiago Boller