For this project, I led the creative direction and copywriting for a full set of static ads on Meta, designed specifically for direct-response performance. My role was to create high-converting concepts that balanced clarity, personality and compliance, while testing different angles to understand what resonated most with the audience.
I developed the creative concepts and wrote all headlines, primary texts and supporting copy, ensuring each piece communicated a strong hook, a clear benefit and a scroll-stopping message. The goal was to use direct-response language that felt clean, honest and aligned with NOBS’ brand identity.
Based on performance data, I iterated weekly, refining what worked and removing what didn’t. This approach helped increase creative velocity and build a library of high-performing assets for scaling across Meta.
The result was a consistent, conversion-focused ad system where every static served a strategic purpose, testing new angles, supporting full-funnel communication, and reinforcing NOBS’ clean, science-backed positioning.
