Sofia Health is a U.S.-based digital platform that connects wellness professionals with clients seeking services in health, fitness, nutrition, mental well-being, coaching, and holistic care. The platform enables providers to offer both live services and digital wellness products.
Objective
The main goal of the campaign was to drive engagement and growth among registered providers by encouraging them to complete and optimize their profiles. A fully optimized profile increases the provider’s visibility in platform search results, builds trust with potential clients, and ultimately leads to more bookings and sales of digital products.
Strategy
I developed and executed a multi-channel content strategy focused on user activation and profile optimization. The campaign was designed to educate providers on how Sofia Health could help them grow their business, and to motivate them to take specific actions on the platform
Key Deliverables
Landing Page Copy:
Conversion-focused landing page copy that introduced new providers to the platform’s features and benefits, with strategic CTAs to encourage profile creation and service listings.
Conversion-focused landing page copy that introduced new providers to the platform’s features and benefits, with strategic CTAs to encourage profile creation and service listings.
Product Description:
Copy for a digital wellness product to showcase how providers could sell original content (e.g., guides, memberships, courses) directly through the platform.
Copy for a digital wellness product to showcase how providers could sell original content (e.g., guides, memberships, courses) directly through the platform.
Email Campaigns:
A series of 3 email sequences with persuasive, educational messaging aimed at prompting providers to complete their profiles. The emails highlighted clear benefits such as increased visibility, credibility, and client bookings.
A series of 3 email sequences with persuasive, educational messaging aimed at prompting providers to complete their profiles. The emails highlighted clear benefits such as increased visibility, credibility, and client bookings.
Testimonial Copy:
A narrative based on a real use case, highlighting success from an active provider and reinforcing the campaign's value propositions.
A narrative based on a real use case, highlighting success from an active provider and reinforcing the campaign's value propositions.
Webinar Promotion Content:
Promotional email and copywriting for a live webinar session, focused on teaching providers how to optimize their profiles to increase bookings.
Promotional email and copywriting for a live webinar session, focused on teaching providers how to optimize their profiles to increase bookings.
SMS Marketing Copy:
Ultra-concise, benefit-driven messages crafted to re-engage registered providers and prompt immediate action. The copy emphasized key value propositions through persuasive CTAs, personalized tone, and mobile-first language tailored for quick reads and high conversion via text.
Ultra-concise, benefit-driven messages crafted to re-engage registered providers and prompt immediate action. The copy emphasized key value propositions through persuasive CTAs, personalized tone, and mobile-first language tailored for quick reads and high conversion via text.
Social Media Content:
Instagram copy aligned with the campaign messaging, promoting platform features like digital product sales to drive awareness and traffic.
Instagram copy aligned with the campaign messaging, promoting platform features like digital product sales to drive awareness and traffic.
Ad Copy (Paid Media):
Short-form copy for digital ads designed to acquire new providers and guide them toward profile creation and setup.
Short-form copy for digital ads designed to acquire new providers and guide them toward profile creation and setup.
Blog Post (SEO-Optimized):
A long-form blog article targeting high-intent keywords like “optimize wellness profile” and “increase client bookings” to help improve organic traffic and educate providers about the platform's full potential.
A long-form blog article targeting high-intent keywords like “optimize wellness profile” and “increase client bookings” to help improve organic traffic and educate providers about the platform's full potential.
Tone & Approach
The tone was warm, motivating, and professional, aligning with the wellness industry while maintaining clarity and performance-driven messaging. All pieces were created with conversion and user action in mind, using direct CTAs and value-driven language.
Outcome
This content was designed to support Sofia Health’s broader activation and retention strategy. While direct metrics were handled internally by the client, the campaign provided a cohesive and persuasive brand voice across multiple touchpoints, helping providers take full advantage of the platform’s offerings.
Landing Page Copywriting
Headline: Expand your wellness practice with Sofia Health
Subheadline: Join a platform built to help you grow, connect, and thrive
Subheadline: Join a platform built to help you grow, connect, and thrive
Connect with clients who need you
Thousands of people visit Sofia Health every week in search of health and wellness professionals. Whether you're a coach, therapist, nutritionist, fitness trainer, or holistic practitioner, our platform is designed to showcase your unique expertise and match you with the right clients.
Thousands of people visit Sofia Health every week in search of health and wellness professionals. Whether you're a coach, therapist, nutritionist, fitness trainer, or holistic practitioner, our platform is designed to showcase your unique expertise and match you with the right clients.
With a customized profile, complete with service listings and personal introduction, you'll stand out and be discovered by people actively seeking your help.
CTA: Join now
Manage your practice with ease
Sofia Health gives you powerful tools to run your business all in one place. From integrated scheduling and video sessions to secure payments and automated reminders, we make practice management simple. Spend less time on admin tasks and more time doing what you love: helping others!
Sofia Health gives you powerful tools to run your business all in one place. From integrated scheduling and video sessions to secure payments and automated reminders, we make practice management simple. Spend less time on admin tasks and more time doing what you love: helping others!
CTA: Start today
Sell your original digital products
In addition to services, you can sell digital products directly from your profile! Whether it’s a wellness course, guided meditation, nutrition plan, or membership package, you can expand your offerings and grow your revenue beyond 1:1 sessions.
In addition to services, you can sell digital products directly from your profile! Whether it’s a wellness course, guided meditation, nutrition plan, or membership package, you can expand your offerings and grow your revenue beyond 1:1 sessions.
It’s a seamless way to diversify your income and reach more people. And no tech skills required.
CTA: Join now
Build your brand and grow your reach
We help you go beyond client bookings. Use built-in marketing tools to promote your services, monitor performance with dashboards, and take advantage of Sofia Health's growing audience. Whether you're just getting started or scaling your business, we’re here to support every stage of your journey.
We help you go beyond client bookings. Use built-in marketing tools to promote your services, monitor performance with dashboards, and take advantage of Sofia Health's growing audience. Whether you're just getting started or scaling your business, we’re here to support every stage of your journey.
CTA: Start now
Trusted. Secure. Built for you.
We believe in transparency, integrity, and creating meaningful connections. Your data and client information are protected with top-level security standards. And our dedicated support team is here to help whenever you need.
We believe in transparency, integrity, and creating meaningful connections. Your data and client information are protected with top-level security standards. And our dedicated support team is here to help whenever you need.
CTA: Create your profile and start growing today
Product Description for Wellness Product
Digital Wellness Guide: “Mindful Living: Your Path to Balance and Vitality”
Discover the power of mindfulness with our comprehensive digital wellness guide, “Mindful Living: Your Path to Balance and Vitality.” Designed for wellness enthusiasts and anyone seeking a healthier, more balanced lifestyle, this guide offers practical techniques to reduce stress, improve focus, and boost your overall well-being.
Inside, you’ll find:
Easy-to-follow exercises
Daily mindfulness practices
Insightful tips that help you cultivate calm and resilience in your everyday life.
Easy-to-follow exercises
Daily mindfulness practices
Insightful tips that help you cultivate calm and resilience in your everyday life.
Whether you’re new to mindfulness or looking to deepen your practice, this guide provides tools to support mental clarity, emotional balance, and physical health.
Why choose “Mindful Living”?
It’s a must-have resource for those committed to self-care and holistic wellness. Accessible anytime, anywhere, it empowers you to take control of your well-being at your own pace.
Start your journey toward a more peaceful, energized, and vibrant life today!
It’s a must-have resource for those committed to self-care and holistic wellness. Accessible anytime, anywhere, it empowers you to take control of your well-being at your own pace.
Start your journey toward a more peaceful, energized, and vibrant life today!
CTA: Buy now
Email #01
Subject: Are you ready to attract more clients?
Header: Small tweaks, big results
Body:
Header: Small tweaks, big results
Body:
Hello [First name], how are you today?
Want to stand out on Sofia Health and attract more clients? Start by optimizing your profile!
Your profile is the first impression clients have of you, so make it count.
- Add your services so clients know exactly what you offer;
- Set your availability so they can book with ease;
- And don’t forget a compelling introduction to show your expertise and personality.
Providers with complete profiles are more likely to appear in search results and get booked more frequently. A few small updates can make a big difference in growing your business.
Take a moment today to give your profile the boost it deserves!
CTA: Update your profile now
SMS Version: Want more clients on Sofia Health? Complete profiles show up more and get booked more. Update yours now! [LINK]Email #02
Subject: Your next client is searching right now
Header: Make it easy for them to choose you
Body:
Hello [First name], how are you?
Every day, clients search Sofia Health for trusted professionals in wellness, coaching, fitness, and more. Having a complete and detailed profile helps you appear in relevant search results and makes it easier for clients to feel confident choosing your services.
Highlight your unique approach, include your certifications or specialties, and ensure your availability is accurate. When your profile is clear and inviting, you create trust, and trust leads to bookings!
Don’t let opportunities pass by.
Make sure your profile is doing the hard work for you!
CTA: Optimize now
SMS Version: Your next client is looking for you! Make sure your Sofia Health profile is complete so they can choose you with confidence. [LINK]
Email #03
Subject: Grow your wellness practice with confidence
Header: Let your profile open new doors
Body:
Hello [First name], how are you feeling today?
Well, let us tell you something important. When your profile on Sofia Health reflects your true value, the right clients will find you. And more important: they stay with you.
A strong, optimized profile not only increases visibility but also helps build long-term relationships with people seeking your expertise. Whether you're offering one-on-one sessions, group classes, or digital wellness products, Sofia Health gives you the platform to grow your business, reach more people, and simplify your operations.
Let your profile become a gateway to new possibilities.
CTA: Boost your profile today
SMS Version: Ready to grow your wellness biz? A strong Sofia Health profile attracts the right clients and keeps them coming back. Boost yours today! [LINK]
Testimonial-Based Email
Subject: Doctor James Smith has a message for you!
Header: Real success from real providers
Header: Real success from real providers
Body:
Hi [First Name],
Hi [First Name],
Meet James Smith, a wellness professional who transformed his practice by fully optimizing his Sofia Health profile. By adding detailed descriptions of his services, clearly setting availability, and writing a warm and personal professional introduction, Dr. Smith was able to attract more clients who felt confident booking sessions.
“Before optimizing my profile, I struggled to get consistent bookings. Once I took the time to add all my services, update my schedule, and share my story in the introduction, I noticed a huge change. More clients found me, and the quality of my bookings improved because people understood exactly what I offer. Sofia Health’s platform made it easy to manage appointments and payments, which saved me time and stress. My practice has grown steadily ever since!”
You too can experience this kind of growth. Take a few minutes today to make your profile complete and inviting. Show potential clients the full value you bring, and watch your bookings increase!
CTA: Optimize your profile now
Webinar Promotion Email
Subject: Unlock your profile’s potential: join our webinar!
Header: Learn how to boost your bookings on Sofia Health
Header: Learn how to boost your bookings on Sofia Health
Body:
Hi [First name],
Hi [First name],
Want to attract more clients and grow your wellness practice? Join our exclusive webinar where we’ll show you exactly how to optimize your Sofia Health profile for maximum visibility and bookings.
During this live session, you’ll learn how to:
Add and highlight your services to stand out
Set your availability for seamless bookings
Craft a compelling professional introduction that builds trust
Use Sofia Health’s tools to manage appointments and payments with ease
Add and highlight your services to stand out
Set your availability for seamless bookings
Craft a compelling professional introduction that builds trust
Use Sofia Health’s tools to manage appointments and payments with ease
This webinar is perfect for providers who want to get the most out of Sofia Health and take their practice to the next level. Don’t miss this opportunity to learn from the experts and ask your questions live!
Date: July 25, 2025
Time: 3PM - 4PM
Duration: 45 minutes + Q&A
Time: 3PM - 4PM
Duration: 45 minutes + Q&A
Secure your spot today and start turning your profile into a client magnet!
Seats are limited, so don’t wait. Register now to guarantee your place!
Seats are limited, so don’t wait. Register now to guarantee your place!
CTA: Register now
SMS Marketing Copy
#01
Don’t miss out on new clients! Optimize your Sofia Health profile to get found faster and book more sessions. Start now: [LINK]
#02
Your next client is searching for YOU 🧘♀️ A complete profile means more visibility and trust. Boost your bookings. Update now: [LINK]
#03
Want more bookings? 📈 Providers with complete profiles show up more on Sofia Health. Take 2 minutes to update yours now: [LINK]
#04
Hey [First Name], your expertise deserves to be seen. A fully optimized profile = more clients, more growth. Update yours today: [LINK]
#05
Ready to grow your wellness biz? Add services, set your availability & sell digital products. All from your Sofia Health profile! 😉 Optimize now: [LINK]
Ad Copy for Paid Campaign
Headline: Grow your wellness practice on Sofia Health!
Description:
Attract more clients by optimizing your profile. Add services, set your availability, and showcase your expertise. Join Sofia Health, where wellness providers grow fast!
Description:
Attract more clients by optimizing your profile. Add services, set your availability, and showcase your expertise. Join Sofia Health, where wellness providers grow fast!
CTA: Get started today
SEO Optimized Blogpost
Title: How to grow your Health and Wellness practice with Sofia Health
Keywords used: increase client bookings / optimize wellness profile / health and wellness marketing.
Keywords used: increase client bookings / optimize wellness profile / health and wellness marketing.
If you're a health and wellness provider looking to increase client bookings, Sofia Health is your all-in-one solution. This innovative platform offers everything you need to market your services effectively, connect with more clients, and build a thriving practice. Whether you are a coach, therapist, nutritionist, or fitness expert, Sofia Health gives you the tools to optimize your profile, streamline your appointments, and even sell digital products. All designed to help you succeed in today’s competitive wellness market. Read on to discover how you can leverage Sofia Health to grow your business and expand your impact.
Optimize your wellness profile
First impressions matter, especially when potential clients are browsing dozens of profiles online. Your Sofia Health profile is your chance to shine and introduce yourself in the best light. Take the time to add detailed descriptions of your services, making it clear exactly what you offer and how you can help.
First impressions matter, especially when potential clients are browsing dozens of profiles online. Your Sofia Health profile is your chance to shine and introduce yourself in the best light. Take the time to add detailed descriptions of your services, making it clear exactly what you offer and how you can help.
Accurately set your availability so clients know when they can book sessions with you. A warm, professional introduction allows clients to connect with your story and feel confident in choosing you. An optimized profile not only increases trust but also boosts your visibility in search results, making it easier for clients to find you.
Increase client bookings through search visibility
Visibility is key when it comes to attracting new clients. Sofia Health’s search algorithms prioritize profiles that are complete, updated, and relevant. To rise in search rankings, use keywords related to your specialties, keep your calendar up-to-date, and regularly refresh your profile content.
Visibility is key when it comes to attracting new clients. Sofia Health’s search algorithms prioritize profiles that are complete, updated, and relevant. To rise in search rankings, use keywords related to your specialties, keep your calendar up-to-date, and regularly refresh your profile content.
This strategic optimization ensures you appear prominently when clients search for specific wellness services, helping you gain more bookings. By staying active and engaged on the platform, you increase your chances of being discovered by the right clients at the right time.
Use built-in health and wellness marketing tools
Marketing your services effectively is essential for business growth, and Sofia Health makes it easy. The platform includes built-in marketing tools such as email campaign integrations to keep your clients informed and engaged, analytics dashboards to track your performance, and customizable links to share your profile on social media and other channels. These tools save you time and effort by centralizing your marketing efforts, allowing you to reach a broader audience without complicated setups or additional software.
Marketing your services effectively is essential for business growth, and Sofia Health makes it easy. The platform includes built-in marketing tools such as email campaign integrations to keep your clients informed and engaged, analytics dashboards to track your performance, and customizable links to share your profile on social media and other channels. These tools save you time and effort by centralizing your marketing efforts, allowing you to reach a broader audience without complicated setups or additional software.
Sell digital wellness products
Expanding your income streams is a smart move in today’s wellness industry, and Sofia Health supports this by enabling you to sell digital products directly from your profile. Whether you create online courses, guided meditation sessions, membership plans, or downloadable wellness guides, this feature helps you reach clients beyond one-on-one appointments.
Expanding your income streams is a smart move in today’s wellness industry, and Sofia Health supports this by enabling you to sell digital products directly from your profile. Whether you create online courses, guided meditation sessions, membership plans, or downloadable wellness guides, this feature helps you reach clients beyond one-on-one appointments.
Digital products not only diversify your revenue but also allow clients to access your expertise on their own schedule, increasing your reach and impact. The platform’s user-friendly interface makes setting up and managing digital sales simple, even if you’re not tech-savvy.
Simplify client communication and appointments
Managing appointments and client communications can be time-consuming, but Sofia Health simplifies this process with integrated features. Clients can view your real-time availability and book sessions instantly, reducing back-and-forth messages.
Managing appointments and client communications can be time-consuming, but Sofia Health simplifies this process with integrated features. Clients can view your real-time availability and book sessions instantly, reducing back-and-forth messages.
Automated reminders help decrease no-shows, while integrated payment options ensure smooth and secure transactions. For virtual sessions, built-in video links make it easy to connect without extra hassle. This streamlined approach frees you up to focus more on providing excellent care and less on administrative tasks.
Conclusion
Growing your health and wellness business requires visibility, efficient management, and the ability to connect with clients on multiple levels. Sofia Health provides the comprehensive tools, marketing support, and platform features you need to optimize your profile, increase client bookings, and diversify your services.
Growing your health and wellness business requires visibility, efficient management, and the ability to connect with clients on multiple levels. Sofia Health provides the comprehensive tools, marketing support, and platform features you need to optimize your profile, increase client bookings, and diversify your services.
Whether you’re just starting or looking to scale your practice, Sofia Health is designed to help you succeed. Take the first step today, optimize your profile, explore the platform’s features, and watch your client base grow.
CTA: Start today
Client: Sofia Health
Year: 2025
Copywriter: Eduardo Victor Souza