Tecnotri is a company based in Rio Grande do Sul, Brazil, that develops products using rotationally molded plastic. The company’s Cistern Line is the only product line designed specifically for the end consumer. These are rainwater storage tanks intended for residential use, made from rotomolded plastic, offering high durability and resistance. Since the models are vertical, they do not require underground installation.
Due to the outstanding sales performance - and the fact that it is Tecnotri’s only B2C product - it became necessary to develop a dedicated website exclusively for the cistern line, independent from the company’s main website. Therefore, we created cisternas.tecnotri, maintaining the same brand identity and communication style, but with a more dynamic approach tailored to the end consumer.
Agency: Loopa Comunicação
Copywriter: Eduardo Victor Souza
Art Direction: Thyago Zeverino
Project Coordinator: Jonatas Borges